News Item Details

Botetourt's Tourism Revenue Grew in 2012


Fincastle, VA – Data released by the Virginia Tourism Corporation (VTC) from the United States Travel Association (USTA) show that Botetourt County’s tourism revenue was $51.4 million in 2012, a 3.3% increase over 2011 receipts.

There were 433 local tourism supported jobs in 2012; tourism-related taxes totaled $1.4 million. Data was based on domestic visitor spending with per person trips taken 50 or more miles away from home.

“When travelers stay at our hotels or eat in our restaurants, their original dollar generates a round of spending. According to statistics, every $1 in direct spending by visitors generates an additional 50 cents in new or ripple-effect spending in Botetourt County,” said Lisa Moorman, Botetourt County Tourism Manager. “An important element towards increasing tourism in Botetourt County is the partnership between all of us, including tourism-related businesses and the community, working together to make it happen.”

Governor McDonnell recently announced that tourism in Virginia became a $21 billion industry in 2012. It supported 210,000 jobs in the Commonwealth and provided $1.36 billion in state and local taxes. In terms of those numbers, tourism is the third largest industry in Virginia.

For more information, contact

Lisa Moorman, Tourism Coordinator