News Item Details

Tourism Revenue Grew in Botetourt County in 2013


Fincastle, VA – Tourism was again an important contributor to the Botetourt County local economy in 2013. Spending by visitors to the County was approximately $53.8 million in 2013, a 4.8% increase over the previous year. Local revenue due to travel-related taxes for the County reached almost $1.5 million, a 6.3% increase over 2012 and the second highest increase of the 23 localities in the Shenandoah Valley tourism region. The County also saw growth in the number of tourism-supported jobs with a total of 449 jobs in the sector for 2013. All data was received by the Virginia Tourism Corporation (VTC) from United States Travel Association (USTA) and is based on domestic visitor spending (travelers from within the United States) from per person trips taken 50 miles or more away from home.

“We are very proud of our tourism assets in Botetourt, and we know that they go a long way to contribute to the high quality of life that visitors and residents alike enjoy here,” said County Administrator Kathleen D. Guzi.

The tourism growth in Botetourt is in line with trends across the state. Data released by the USTA reveal that every region in Virginia posted an increase in tourism revenue last year. According to that data, tourism in Virginia generated $21.5 billion in travel spending. Tourism also supported 213,000 jobs in the Commonwealth and provided $842 million in state taxes and $581 million in local taxes.

“Tourism is an important industry that will continue to fuel the New Virginia Economy,” said Governor Terry McAuliffe. “Virginia continues to offer a dynamic, rich experience for visitors, which helps to make the Commonwealth a better place to live, work and raise a family. Virginia’s tourism economy is an enormous asset for this Commonwealth, and continuing to grow it is one of my top priorities.”

The Virginia Tourism Corporation is the state agency responsible for marketing Virginia to visitors and promoting the Virginia is for Lovers brand. Virginia is for Lovers is the longest-running state tourism slogan in the country. Virginia is for Lovers stands for love, pure and simple, and promotes the state as the ideal destination for loved ones to completely connect on a great vacation. Virginia is for Lovers was named one of the top 10 tourism marketing campaigns of all time by Forbes and was inducted into the National Advertising Walk of Fame in 2009.



For more information, contact

Lisa Moorman, Tourism Manager

(540) 473-1167